NB Gin wanted to reach new customers with something more than just bog standard social media advertising. The solution was to harness Facebook’s new immersive advertising tool, Canvas.
Canvas allowed us the opportunity to tell the NB Gin story in an engaging way in Facebook users’ mobile newsfeeds. The NB Canvas featured the NB’s story of its origin through to where it is today and offered users the opportunity to choose which gin cocktail they would make. There was a strong ‘Buy Now’ call to action and the campaign was served to a relevant, targeted audience in various countries.
You can view the Canvas ad in your mobile Facebook newsfeed by clicking here.
The result? 50 conversions from an initial spend of £210.