Engaging a passionate audience of wine and whisky drinkers - Juggling Sword | Edinburgh content marketing agency | Edinburgh PR agency

Engaging a passionate audience of wine and whisky drinkers

So what did we do?

Chris Lockett, the director of Lockett Bros, is passionate about wines and spirits and it was our job to ensure that his passion (and the passion of Lockett Bros) was felt by the company’s audience. We planned a content marketing strategy that capitalised on the huge number of wine and whisky drinkers who are thirsty (if you pardon the pun) for knowledge. We created all of Lockett Bros’ blog content and managed the company’s social media. The result was a big increase in web traffic, a more engaged audience and, ultimately, more sales.

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  • Client: Lockett Bros
  • Date: July 2014 - January 2015
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