Jun 26, 2017 / by jugglingswords / In Business, Content marketing, Digital marketing / Tags: content creation, Content marketing Edinburgh, digital marketing, in-house, Juggling Swords, outsourcing, strategy, why use / Leave a comment
There are lots of reasons why you should use a content marketing agency and Juggling Swords – Scotland’s best content marketing agency – would like to share some of these with you.
Of course, you’d be right in thinking that we’re more than a little bit biased when it comes the debate around in-house and outsourced content marketing but that doesn’t change the fact that there are many, many reasons to consider it.
So, in no particular order here are Juggling Swords reasons why you should use a content marketing agency.
There’s a good chance that content marketing will be new to you if you’re a small or medium-sized business. Let’s face it, it’s new to many, many multinational companies so there’s no shame in that. Content marketing is an art and a science and there are so many things to consider.
When content marketing is done properly, it means juggling about 50 balls in the air at a time (or at least it can feel like that). The result is that many businesses and marketers get overwhelmed by it and they give up. Not a good result.
A content marketing agency (a good one anyway) will be results-driven. Content marketing agencies like Juggling Swords have the skills to plan and create content marketing that just works.
Outsourcing your content marketing can actually save you money. How, you might ask? Well, if you’ve ever sat down to write a blog, or create a newsletter or ebook or produce a social media campaign, you’ll know how time consuming it is.
The problem there is that you’re not a content marketing agency. We’re all for businesses creating their own content and we love when our clients do just that.
But if content marketing is becoming a big time-sapping headache for you, it makes sense to outsource it to an agency.
If you’ve considered building a content marketing team in your company, you’ll probably know how difficult it can be to get the experience and the expertise. You might have ideas to train someone in your marketing department for a content marketing role.
These are all good ideas. But, how long is that going to take? It’s most certainly not going to happen overnight.
When you use a content marketing agency, your ability to scale more quickly is limited really only by your budget and not the ability or time that a team member has.
This is an underestimated one but it might be the most important reason why you should use a content marketing agency. A good agency will give you peace of mind. You can be confident that they know what they’re doing, you’re getting high quality work and the results are improving. These are a few of the reasons why Juggling Swords clients trust us to oversee their content marketing.
Juggling Swords is an Edinburgh digital and content marketing agency. Talk to them today about making your content marketing work.