May 31, 2017 / by jugglingswords / In Business, Uncategorized / Tags: Angels' Share, Innis & Gunn, Loch Ness Water, Mackie's, McRosie, Nae Danger, Scottish businesses, Skyscanner, Social Bite, William Bros / Leave a comment
Scottish businesses have a worldwide reputation for being at the forefront of innovation.
As an Edinburgh marketing agency we at Juggling Swords keep our fingers on the pulses of Scottish businesses. We’ve put together a list of brands doing exciting things.
This Alloa brewery is the producer of some of Scotland’s finest ales including Caesar Augustus, Joker I.P.A and Birds and Bees. The family company knows the power of content marketing, which you can read more about in our interview with them here, and their ability to encompass their story and journey so well in their branding places them as one of our favourite up-and-coming Scottish brands.
This Aberdeen company are best known for making some seriously good ice-cream, not to mention chocolate and crisps, all of which are made using natural ingredients. Mackie’s prides itself on being a company of values and the wholesome image has seen it become one of Scotland’s most recognisable food brands.
Angels’ Share is an award-winning Scottish company that recently celebrated their fourth birthday but have years of experience in glassblowing behind them. They’ve worked alongside various whisky events and with distillers. They were recently commissioned by the British Racehorse Breeding Authority (BRBA) to create a slightly larger than usual dropper which will be used for the artificial insemination of mares (female horses)… Now, that’s a sentence we’ll never write again on this blog.
Scotland’s answer to Redbull and Monster and probably the cheekiest brand on our list, Nae Danger is the perfect example of a brand that doesn’t take itself too seriously and enjoys pushing the boundaries. The energy drink brand had a TV advert pulled in 2014 for using the tagline “Chokin’ for boaby” and are definitely ones to watch for the future.
Okay, so when we think of Scottish businesses, more often than not we talk about the incredible success of Scottish unicorn Skyscanner. The travel firm, based in Edinburgh, has sky rocketed (pun intended) in popularity over the last few years and we are regularly in awe of the great content it produces.
Skyscanner’s holiday and travel content is an example of a brand that completely understands the content marketing ethos of not constantly trying to sell to customers.
McRostie of Glasgow is famous for producing the highest quality leather products from belts to wallets and also amazing leather sporrans. The big news with them is that the sporrans will be worn by the Scotland rugby team on their summer tour this year.
This Edinburgh brewer is a favourite at Juggling Swords and we’ve previously featured them for their IPA to India campaign. The company has become immensely popular amongst beer drinkers in Scotland and has gained publicity for having the most ‘borrowed’ glass in Edinburgh.
This bottled water is like no other bottled product due to its unique source; the world-famous Loch Ness, Scotland’s largest body of water. The company takes pride in adding mystery to the product and playing on the fame of the Loch Ness monster saying that it leaves customers to ponder whether Nessie has swum through the water they are buying.
If any potential tourists to Scotland are reading this then Juggling Swords can 100 per cent confirm that Nessie is real and in no way a myth.
This charity has a number of cafes in Edinburgh, Glasgow and Aberdeen where they feed more than 150 homeless people every day. The social business donates 100 per cent of its profits to help fight social issues and a quarter of its café employees were formerly homeless.
The charity has received great media coverage for raising huge sums of money and securing visits from Hollywood A-listers such as Leonardo Dicaprio and George Clooney.