Want to learn how to write a blog but don’t know where to start? Then you’ve come to the right place. At Juggling Swords, blog writing is hugely important, it’s the focus of much of our content marketing and we’re pretty good at it, if we do say so ourselves.
Blog writing can seem like a challenge to some but with a quick understanding of the core principles and a touch of creativity you’ll be a master blog writer in no time.
So here we go; the Juggling Swords blog on how to write a blog.
First things first, you need to decide what your blog is about. There’s three key components of blog writing, as we see it at Juggling Swords; relevant, regular and quality. You need to write about something that’s relevant to your audience, that’s of good quality and on a regular basis.
Use the Google Keyword Planner and Google Trends to examine what search queries people are using in your business category. That way, you can find keywords that will bring people to your relevant content.
The choice of topic is vital. You don’t want to spam your audience with sales pitches and blogs about how amazing you are. Instead write something for them that they’ll genuinely enjoy or find informative.
Once you’ve got your topic nailed down you need to decide the angle you’re going to approach it from (don’t waste your readers time with something that’s been said a thousand times before) and then focus on the keywords of your blog.
So now that you’ve planned your blog it’s time to do that all important research. Obviously, you don’t need to dedicate days and days of time on this part of the process but don’t neglect to do even the most basic background reading. If you don’t know what you’re talking about the rules of the internet dictate that someone will find out and will make you feel stupid.
On an added note: there’s enough fake news out there without anyone else adding to it – check your facts!
You’re now at the business end of blog writing; actually writing your blog. Everyone approaches this in a different way and there’s no right or wrong method but just remember to add some personality to it and not be bland. The whole point after all is to create something people want to read.
Make sure to use the right tone of voice for your audience too and try to write with search engine optimisation in mind but don’t let it take over!
There are some things you can do to improve your ranking on search engines when blog writing but it’s important to write a good blog first and then focus on SEO second. SEO is important but if you get caught up with it in the writing process it can make your writing formulaic and ruin the natural flow of your blog.
At Juggling Swords, we write for the audience first, and Google second.
With this in mind there are some rules of thumb such as how long your blog should be. In general, 500-600 words is a good length and is a length that Google likes when ranking your page. This is not a hard and fast rule though and if you need more words to say what you have to say then by all means go over 600 words. You maverick.
Another method to improve SEO when blog writing is to have a keyword density of between one and two per cent and to try and include your keywords in your title and subheadings. So, in a 600-word blog look to use your keyword(s) around 6-12 times. For example, when writing this blog, we chose ‘How to write a blog’ as our key phrase.
Once you’ve written your blog, take a step back from it and after a short break it’s time to start editing. It’s at this stage that you really begin to think about SEO and can make some changes to help your ranking on search engines.
If possible, get someone else to read over your blog and then get them to edit it too, as a fresh pair of eyes is more likely to pick up on spelling and grammar mistakes.
When you’re happy with what you’ve got, you can start chucking in some snazzy images to add to the blog too. Remember to choose your keywords in your image alt text.
Congratulations! You’re now on the way to mastering the art of blog writing!
But it’s important that your audience is actually able to read what you’ve written so make sure to share it on Facebook, Twitter and, if you’re really proud, hang it on the fridge for everyone to see.
Remember your key channels when promoting your content. Do you have a large engaged mailing list? Give them your content in a newsletter. Are you seen as a thought leader on LinkedIn? Great. Share it there. Create another version of your content and post it an an article on LinkedIn too. There are so many channels for content promotion. Make sure you know your key ones and use them to leverage your quality content.