East Lothian-based content marketing agency Juggling Swords has expanded again with the appointment of its sixth member of staff.
Nathan McGregor – formerly of the Big Partnership – is Juggling Swords’ third digital marketing executive and sixth team member overall.
Juggling Swords was founded by husband and wife team John Durrant and Desiree Durrant who spent a combined 30 years in media both in the UK and Australia and New Zealand.
CEO John Durrant said: “We have a very ambitious growth plan for Juggling Swords so in order to achieve the milestones that we have set ourselves, it’s vital that we hire people of the calibre of Nathan. We’re delighted that he’s joined the team.”
Content marketing is now the fastest growing segment of the marketing industry. For every $1 spent on marketing in the US in 2015, $1 of it was on content marketing. The UK market is fast catching up on its cousin across the pond.
Juggling Swords has an impressive client list including NB Gin – recently voted the world’s best London Dry gin – and VMH – one of Edinburgh’s most respected solicitors and estate agents.
Desiree Durrant, Juggling Swords co-founder, says the huge rise in businesses who now see the value in content marketing creates many opportunities for the agency.
“When we first launched the company, many of the potential clients we spoke to had only a vague idea of what content marketing was and some of them hadn’t even heard of it at all.
“In the last year especially, we’ve seen a huge change. Companies really understand now that if they want to connect with their audience – and potential customers – then the most effective way of doing it is through quality content.
“That puts us in a very favourable position. We believe we hit the market at the right time and we are confident of hitting our ambitious targets.”