Content marketing is now one of the most effective ways of getting your message out there so here’s five reasons why you must get your visuals right in content marketing.
Okay, this might be a contentious one but no matter how well you put your blog or social media post together and how clear your point is, without strong visuals it’ll probably fall flat.
Of course what you say in your content is the meat of what you produce, so to speak. But a punchy image will be that added secret ingredient to really tickle the audience’s taste buds.
Have you ever glanced at a block of text and felt instantly engaged before? No, of course you haven’t. Words just don’t have that ability.
Research has shown that content with images get 94 per cent more views than content without. Ninety-four per cent! Now that is a statistic that you simply cannot ignore.
“51.9% of marketing professionals worldwide name video as the type of content with the best ROI.”
This one is a bit of a ‘no-brainer’ if you pardon the pun, but visual content can be processed far quicker by the brain than words.
Research has shown that the human brain can process images up to 60,000 times faster than text, making this just another reason why you must get your visuals right in content marketing.
You know that hilarious meme or mind-boggling video that your company shared on social media? Remember how high the engagement was? It was popular because it was entertaining or informative. It had connected with your audience to a level that they wanted to share it with their friends on social media. That’s a powerful thing.
The reality is, without strong visuals your content is probably not going to go viral or even get even modest engagement.
‘Going viral’ shouldn’t necessarily be your target for your content (in fact, there are reasons why it can actually be counter-productive in content marketing), but engagement is key and good visuals will help you to achieve this in social media.
When you create consistent visual content for your company, you also create brand awareness. The companies that really nail visuals in content marketing understand the power of consistency. They might publish an array of different imagery but there will always be elements which are consistent to that company’s brand values. Over time, this creates brand awareness. Simple, yes?