20 content marketing stats to blow your mind
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20 content marketing stats to blow your mind

Sep 26, 2016 / by jugglingswords / In Business, Content marketing, Uncategorized / Tags: , , / Leave a comment


Here are 20 content marketing stats, curated by Juggling Swords, to blow your mind.

If your company isn’t using content marketing now, then you’re really missing a great opportunity to build trust in your audience and potential customers.

51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. DemandGen Report – 2016 Content Preferences Survey

Top channels used by B2B buyers to share business-related content: Email (97%); LinkedIn (85%); Twitter (62%); Facebook (38%). DemandGen Report – 2016 Content Preferences Survey

77% of marketers will increase content production in the next 12 months LinkedIn Technology Marketing Community

The most important content for marketers is (only one choice allowed): Original Written Content (45%); Original Visual Assets (34%); Original Videos (19%); Original Audio Content (2%). Social Media Examiner

In terms of social media content produced by small-business marketers, blogging and visual assets nearly tied at 70% and 71% respectively. Just 10% of these marketers use podcasting. Social Media Examiner

By 2017, video will account for 69 percent of all consumer Internet traffic. Forbes

93% of brand marketers plan to maintain or increase their budget for content marketing in the coming year. MarketingSherpa

85% of marketers say the primary purpose for creating content is to build brand awareness and positive company image. Yet 70% measure the effectiveness of their content by number of leads generated. MarketingSherpa

65% of businesses struggle to define what content is effective and what isn’t.

Marketers want to spend more on content marketing, but 60% say they’re still struggling with producing engaging content. Top Rank Blog

Content marketing still isn’t the highest priority for marketers right now. Lead generation (85%) takes a higher priority than lead nurturing (78%). CMI

 92% of marketers said that social media was important to their businesses. Social Media Examiner

Businesses are 3 times as likely to see a higher ROI with content marketing than with more traditional advertising. State of Inbound

Ad blocking grew worldwide by over 40% in 2015 alone. Relevance

Content marketing generates 3 times as many leads as traditional marketing per dollar spent. DemandMetric

75% of marketers saw positive returns from their content marketing efforts. Contently

77% of B2C marketers and 76% of B2B marketers expect to produce more content than they did last year. Contently

Potential B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase and even pay a premium than “low brand connection” competitors. LinkedIn Pulse

Content marketing is used for lead generation by 83% of B2B marketers. Content Marketing Institute

Outbound leads cost 39% more than inbound leads. HubSpot via PureB2B

Juggling Swords is one of Scotland’s most respected content marketing agencies. Talk to them today about your next content marketing campaign.


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