What is content marketing? - Juggling Sword | Edinburgh content marketing agency | Edinburgh PR agency
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What is content marketing?

Jun 28, 2016 / by jugglingswords / In Business, Content marketing, Social media, Uncategorized / Tags: , , , , , , , / Leave a comment

Content marketing

Content marketing is about using quality, relevant and regular blogs, articles, email newsletters, videos, images and infographics to create brand awareness and tell your company’s story. Content is now the key driver in maintaining and improving your company’s position on Google and other search engines.

Content marketing helps to tell your brand story, build consumer trust, engage your audience and position you as a market leader. Research proves that this secures long-term buy-in from customers.

Quality, relevant, regular content helps to maintain and improve your rank. Neglect it and your website WILL slip down search engine rankings.

Content marketing costs 62% less than traditional marketing and generates three times more leads, according to the Content Marketing Institute.

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