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What Juggling Swords learned at Expo Scotland

Mar 1, 2016 / by jugglingswords / In Business, Content marketing, Digital marketing, News, Social media, Uncategorized / Tags: , , , , / Leave a comment

Our Emily was at Expo Scotland in Glasgow recently. Here are some of the things she took away from the four seminars that she attended.

How to become a digital trailblazer – Richard Woods

Yes, this is (one of the many) contestants to be fired by Lord Sugar on The Apprentice. Since then he has taken his ideas and put them into practice.

I learned that a Digital Trailblazer is ‘a business or an individual that harnesses the power of the internet and technology to rapidly grow their business’. Basically, anyone who is the ‘go to’ person for your field is a Digital Trailblazer.

You don’t have to be the best in your field worldwide to be one and you can achieve this in your local area, there may be chance for you to fill a gap in your market. It is important to figure out which form of advertising works for you and where your potential customers are looking but remember throughout not to forget or neglect your current customers, as they are your most powerful marketing tool.

Think like a punter – Teddy Craig

Teddy Craig is a retired standup comedian and you can definitely tell when he is presenting to an audience.

From his past experience, as not only a comedian but a sales assistant in his parents’ shop when he was a youngster, he has had dealings with people from all walks of life. My favourite thing he said was ‘haters gonna hate’. No matter what you do there is always going to be someone who doesn’t like it, so don’t let that stop you putting something out there.

Another point he made which stuck with me was you must make sure you understand the platform you are using to reach your clients and, furthermore, understand your clients themselves. You can’t speak to people if you don’t know who they are.

Just because something isn’t quite suitable for your business’ social media accounts doesn’t mean it isn’t for your personal account. People like to buy from people and are just as likely, if not more likely, to follow your page than your business’.

How to run successful live and automated webinars to get good quality leads every day for free – Des O’Connor

A webinar is a great way to reach clients all over the world without having to leave your home. Des O’Connor did just that with his own relationship coaching business and it was a huge success. The main thing I took away from this seminar is that automated webinars are a great way to make money whilst you sleep and allow you to reach an audience wider than that of a live webinar. Don’t worry we’ll do a blog on this with more detail.

Why content marketing is the only way left to market your business – Chris Marr

‘If you’re not creating content you don’t exist’ is probably the main thing I took away from this seminar. Just because clients aren’t in buying mode doesn’t mean we shouldn’t still be engaging with them.

You need to build trust with a customer before they will buy from you and creating engaging and compelling content is the easiest way to do this.

Seventy per cent of buying decisions are made online before first contact so you need to be constantly reminding your clients you are there, especially if you’re selling something that isn’t an everyday purchase. You need to ask yourself the question ‘why would someone not buy from you?’ and work from there.

Trust is crucial as consumers are more likely to buy from people they like and if they don’t trust you, they won’t like you… and they won’t buy from you. Simple.

Emily is a team member at Juggling Swords – an Edinburgh-based digital marketing agency. Contact us here today for a coffee and a chat about how we can supercharge your marketing!


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