Mar 15, 2016 / by jugglingswords / In Business, Content marketing, Digital marketing, Social media / Tags: business, Content marketing, digital marketing, Edinburgh, John Durrant, Juggling Swords, Social media marketing / Leave a comment
Social media marketing feels like a bit of a minefield for businesses who haven’t used it before but there are actually lots of simple, practical steps you can take to give your engagement a kick up the behind.
If you run an SME or you have been given the unenviable task of knocking your company’s social media into shape, here are five easy-ish steps you can take.
For those of you who know us, you’ll know how much we bang on about using quality content but it’s absolutely vital.
Good content is the lifeblood of your social media marketing, whether it’s your own or stuff that you’re sharing.
Quality, relevant and regular content – such as blogs – can work wonders for your effort.
Once you’ve created this awesome content on your website, now you can use your social media platforms to drive traffic to your site and start building that trust factor.
The goal for us is always to get our clients’ content being shared organically (without paying money to Facebook or Twitter) but the reality is now that paid content is an integral part of your social media strategy that you should seriously think about.
Paying to get your social media in front of a bigger audience is a great way to connect with more potential customers outside of your network. You can also target the audience that you want to see your content.
One of the biggest mistakes that companies make with their social media is not using it enough. Tweeting or posting once a day about your big discounts is pointless.
Every company and every social media platform requires a different frequency of posting but as a rule of thumb we would recommend at least six tweets per day, two Facebook posts and at least one Instagram post.
Be warned, this might be radically different for your business. There’s no one-size-fits-all approach to social media and you have to look at the data over a process of trial and error.
Would you walk into a crowded room, shove your product in someone’s face and shout, “Buy this!” No, you wouldn’t. So don’t do it on social media. Talk to your followers and fans. Don’t try to sell to them all the time.
If they comment or respond to you, make sure you reply. They’ll love you for it. It’s asocial network after all. The best bit? This builds trust and eventually they will buy more from you.
We always say this is a no-brainer for businesses. If you have product to spare that you can use for promotions, then run giveaways and competitions on your social media.
There’s a million ways to do it and they are awesome for increasing your social media reach. There are quite a few rules around promotions on social media though, so just make sure you don’t break any of them… or at least don’t get caught!