We work with many incredible businesses but there’s one in particular that has been phenomenally exciting to work with over the last few months – NB Gin.
What owners Steve and Vivienne Muir have done over such a short space of time takes our breath away and it’s been fantastic to work with them over some of that journey.
This week NB Gin took a gargantuan step into another market with the launch of NB London Dry Citrus Vodka. It’s a triumph by a couple of entrepreneurs who are simply more tenacious, creative and bold than most other businesses.
From a concept with their micro-distilled gin just a few years ago – which was recently voted the world’s best London Dry Gin – they have gone from strength to strength. They took on the big boys in a crowded market. It was one that they didn’t have a hope in hell of surviving in.
But guess what? They did. NB Gin is now revered around the world. It’s an artisan product, distilled right here in Scotland, by people who put their heart and soul into it.
For us at Juggling Swords, it’s a huge honour to be responsible for their content marketing and social media. When we first started our working relationship with NB Gin it became very obvious very quickly that Steve and Vivienne completely “got” what content marketing is all about.
They are producing not just an artisan drink, but an experience, and they understood from the start that they had to tell a story about that.
They don’t want to shove their product in front of a customer’s face and say, “buy this!” Too many consumer products do this. NB Gin aims to educate, entertain and enlighten people… and now they are doing it with vodka.
They don’t want to talk at people who may be interested in their produce. They want to join in the conversation with them.
For us at Juggling Swords, it’s a pleasure to work alongside a company that sees the huge benefits in marketing itself that way.
This week, we raise a glass or two of NB Gin AND of course, NB London Dry Citrus Vodka, and say thank you for being such awesome clients and here’s to many more highlights in the NB story.